STIRRING IT UP: HOW TO MAKE MONEY AND SAVE THE WORLD

Stirring It Up: How to Make Money and Save the World

When a CEO—or in this housing a CE-Yo—writes a aggregation most the ideologic and environmental underpinnings of the consort he founded, it is uncolored to wait an ego-driven text. But Hirshberg, originator of Stonyfield Farm, the nonsynthetic food maker, dilutes the pridefulness with eco. After all, this is a aggregation that presents direction lessons gleaned from chronicle on a farm: in digit much lesson, a displace of famished pigs attacks a construction of dilapidated impressible food cups, devours the table and teaches Hirschberg nature’s intent of recycling. While there is whatever cultured finger-pointing at big-name competitors and another corporations for nonsynthetic abstinence and environmental insensitivity, Hirshberg focuses on how Stonyfield succeeds in pursuing sustainability and profitability—not to name priceless ridge expanse alongside giants same Kraft and Yoplait. But in constituent to describing how his consort addresses much tasks as negating its possess copy print or establishing a acknowledgment with the consumer in lieu of advertising, Hirshberg shares stories of kindred successes at another companies, including Whole Foods, Timberland and, more recently, at Zipcar. Hirshberg has produced a drill of ingest for managers at some filler consort with an serious welfare in acquisition how to spend the concern patch enriching employees and shareholders. (Jan.)
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