HOW TO MARKET BOOKS: THE ESSENTIAL GUIDE TO MAXIMIZING PROFIT AND EXPLOITING ALL CHANNELS TO MARKET 4TH EDITION

Relevant to both newborn and stager members of the business industry, How to Market Books explains best-practice structure to tap marketing ROIs and have top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at town University in the UK, the newborn edition includes: digital and online marketing; professed and remembering publishing; investment planetary sales; and low-cost “guerrilla” marketing.